Essay on Non-Profit Marketing Plan - 1797 Words

I. Executive Summary Grief Counseling Center (GCC) is a non-profit organization established to provide counseling services for individuals who are suffering the loss of a family member. Services will be provided at a nominal fee. The Founder of GCC not only believes in the need for this service, but also is willing to devote his time and money to help those suffering from grief. Grief Counseling Center provides mental health services for a diversified clientele. Clientele ranges from young children to senor citizens and consist of various cultures and nationalities. Professionally trained therapists, facilitators, and volunteers, who have a passion to help others, will serve at GCC. Market research shows that while there are many†¦show more content†¦In the future, sibling loss groups and other, more generalized grief groups will be established. Groups will be run primarily at GCCs planned counseling office, with an eye toward future expansion into public schools, health care centers, and senior citizen organizations. Groups in these community settings will be part of GCCs outreach program, and will be provided at no charge. III. Service Description Grief groups will be led by two facilitators, at least one of which will be a trained therapist. All facilitators will undergo training at the center via a proprietary training program developed by the Executive Director. Facilitators will come from three sources: 1. Established therapists who wish to volunteer time to help the community. 2. Therapists in training, who need intern hours (under supervision of a licensed therapist) to qualify for a therapists license. 3. Laymen who want to help others cope with loss. GCC will charge $20 per session for each client, with a sliding fee scale for those that cannot afford to pay. Groups at the Counseling Center will be held primarily after school, evenings, and Saturdays, which are convenient times for clients and facilitators. Some daytime groups will also be provided, as staffing allows. IV. Market Analysis and Strategy The service GCC provides will be for all people suffering from grief. GCCs goal is to cross demographic lines andShow MoreRelatedIntegrated Marketing Communications Essay663 Words   |  3 PagesIntegrated Marketing Communications Integrated Marketing Communications is a concept that has been around for quite a long time. It is bringing together advertising and the marketing communications that are used. This concept has become a very important way for marketing departments to transmit a message to their target audience. 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